Well, okay, they don’t have the dance chops of the kids on Glee but this video, produced by Providence St. Vincent Medical Center to promote breast cancer awareness, with 200 of the hospital’s employees participating. has been viewed 3.674,007 times and counting since being posted on Nov. 13.
“Our employees put together this video to generate breast cancer awareness throughout our hospital system. We had a ton of fun putting this together and hope it inspires others to join in the cause.”
ABC news even did a small story on the video.
It all started when a medical supply created a new line of hospital gloves — in pink.
“We thought that seeing health care workers wear pink gloves would remind people to talk about breast cancer and that some of the money from the gloves could be used to pay for mammograms for women that couldn’t afford it,” said Sue MacInnes of Medline Industries Inc., the company that created the gloves.
But what was the best way to promote the pink gloves — and the cause that inspired them?
Providence St. Vincent Medical Center in Portland, Ore., decided to help by making a video and posting it on YouTube. Medline Industries Inc. says it will donate a portion of the profits from the pink gloves to fund mammograms for women who otherwise would not get them….
The new world of video activism can admittedly have its dark moments, but this video is a great example of the light-filled side.
Chapeau tip to LA Media Reform for flagging the video and the story.