Okay, on Monday when CBS radio head, Harvey Nagler sent out the memo to all of the network’s reporters, he didn’t actually use the word “DIE,” but he was pretty emphatic.
Below you’ll find a copy of the emailed memo itself:
From: Nagler, Harvey
Sent: Monday, August 30, 2010 3:09 PM
To: @CND Radio
Subject: TwitterField reporters, beat reporters – it’s time to tweet.
More and more news consumers are turning to places like Twitter to keep up with the news, and we want to be there for them. That means that if you cover a beat, or if you regularly go into the field to cover stories, we want you to tweet. No exceptions.
If you haven’t joined Twitter yet, do so now, and start tweeting. If you’re already on there but you’re not tweeting regularly – please tweet more.
What should you tweet about? Breaking news, your observations when you’re out on a story, retweets of stories from other CBS News accounts…anything that can help inform our listeners and help them connect with you. Listeners love it because they have a connection with a knowledgeable news reporter that up to now has only been a voice on their radio. And you will have the opportunity to engage with them, and get feedback.
Twitter also is a great place to monitor sources…whether they be on breaking news or on your beat. Politicians tweet. Representatives of medical schools and journals tweet. And people in the middle of a developing news story tweet, to share what’s happening around them. It can work for you to give you a jump on your story.
In-studio anchors, we’d love your participation as well, when relevant.
See me if you have any questions about this new effort. See Dustin or Aliah if you need tips or if you need help creating your account.
Harvey