Elections '08 National Politics

Can Obama’s “Soft Power” Still Play Hardball?

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[NOTE: This piece is another of my Huff Post campaign meditations, written for their very cool, new (Marc Cooper edited), Off the Bus section. You’ll find it cross posted here.]


A bare two months out from the first of the presidential primaries,
and the pollsters plus the majority of the media have all but called it for Hillary—and her recent prevarications and school-marmish lectures during the last Democratic debate seem not to have damped the prognosticators’ resolve.

Yet, in the midst of this persistent Hillary’s-the-One fever, two major articles have come out over the weekend that, coming from very different perspectives, declare that it is Barack Obama, not HRC, who ought to be the candidate of the moment.

The first, written by centrist Republican writer/pundit, Andrew Sullivan, appears in December’s Atlantic Monthly. In it, Sullivan declares that America is desperately politically divided and that Barack Obama is the one person on the contemporary stage with the understanding and the desire to truly heal the fracture. Whether one agrees altogether with Sullivan (who initially favored the Iraq war, among other failed administration policies), it’s a well-thought-out analysis that makes for provocative reading.

At its best, the Obama candidacy is about ending a war—not so much the war in Iraq, which now has a mo­mentum that will propel the occupation into the next decade—but the war within America that has prevailed since Vietnam and that shows dangerous signs of intensifying, a nonviolent civil war that has crippled America at the very time the world needs it most. It is a war about war—and about culture and about religion and about race. And in that war, Obama—and Obama alone—offers the possibility of a truce.


Then on Sunday in the New York Times Magazine,
reporter and author, James Traub, presents the argument that, despite the common perception that Hillary is the best prepared of the Democratic field to handle the tough realties of a post 9/11 world, a majority of the Democratic foreign policy specialists believe that, in practical fact, it’s Obama, not Clinton, who has the approach and the temperament most suited to deal with America’s international challenges—from Iran to globalization.


“There are maybe 200 people on the Democratic side
who think about foreign policy for a living,” as one such figure, himself unaffiliated with a campaign, estimates. “The vast majority have thrown in their lot with Obama.” Hillary Clinton’s inner circle consists of the senior-most figures from her husband’s second term in office — the former secretary of state Madeleine Albright, the former national security adviser Sandy Berger and the former United Nations ambassador Richard Holbrooke. But drill down into one of Washington’s foreign-policy hives, whether the Carnegie Endowment or the Brookings Institution or Georgetown University, and you’re bound to hit Obama supporters.

Traub talks of “soft power,” a term popularized by Harvard professor, Joseph Nye, to describe the capacity to gain support through attraction rather than force, an approach that Traub suggests is the strength of both Obama’s candidacy and his foreign policy outlook—as opposed to what Obama describes as Clinton’s “paint-by-the-numbers” toughness.

In the end, the pair of articles and the nuanced viewpoints they espouse
may amount to little more than a couple of aerial water drops set down on an already blazing wildfire (yes, it’s a California analogy)—in other words, too little and too late. Maybe the American people have already decided.

Then again, political winds can switch directions when least expected, so when handicapping elections it is tempting to look for auguries in strange places. For instance: When Obama made his " frameborder="0" allowfullscreen> surprise appearance on this weekend’s Saturday Night Live broadcast, the startled audience cheered for him as if he was a rock star—or a winning politician. Would they have cheered with the same delighted abandon had the unannounced guest been Hillary Clinton? Maybe. But somehow, I don’t think so.

(photo by David McNew/Getty Images)

8 Comments

  • The Pew Survey on Escellence in Journalism found that there were more positive than negative stories on Democrats. But that was because of the large number of Positive stories on Obama. Still I don’t think it will be enough to get him the nomination. Of course I’ll love to hear why I’m all wet from my friend Reg. In the meantime I’ll stick with John Edwards. But I expect Hillary. Sigh!

  • Obama and Edwards were both perfect at poking holes in Hilary’s facade of studied, focused leadership, showing how she simply refused to say what she thought about the drivers licenses for illegals issue — implying it made sense as long as the Bush admin. wouldn’t solve the immigration problem. But nothing either of them says is memorable, except that it always seems to involve a lot more money. Hilary at least is too experienced now to make promises she can’t keep or balance the budget with, which is what has persuaded even moderates and some conservatives who formerly hated her. But certainly Hilary is going for the anything but soft image; even when she plays the woman card, it’s as the “tough woman” feminist, typical of most female politicians over 50 or so. Maybe Obama is more natural with his “softer” conciliatory side, because he’s younger, his personality formed after the battles for women’s and African American rights that pretty much ended with Nixon’s time.
    And certainly that appeals more to younger people than the stridency of the feminist/civil rights era leadership.

    But does it translate into electability, or just likability?
    I think people will see him more as an advisor type for now, the guy who says “wait a minute” the the gung-ho leader. But if he plays that role well, he can win another time — assuming he isn’t seen as too “big government,” big money.

  • Oh, dear. Must corner the techno child (that would be my tall, smart, fabulous nearly 22-year-old son) tomorrow. I’m sure there’s an obvious place to reset it on the site…. I’m sure there is…

  • Ha, did it. I feel empowered now. Thanks, Maggie. (Except that I notice this post now appears above the post I wrote a few minutes ago when the time was wrong…..Oh, well. That’s the breaks.)

  • Many thanks for this overview. Both Sullivan and Traub offer finely tuned analyses that “get” Obama better than I’ve seen demonstrated by any other observer in weeks, perhaps months. These are important contributions.

    Sullivan’s essay has yet to hit the newstands and the Atlantic is a monthly, so there are still plenty of opportunities for that piece to get some out-of-the-gate traction — not least because Sullivan has a blog where he can promote it as much as he pleases.

    I’m disappointed, though — and quite surprised, given how much of this campaign’s media narrative has been about the differences in Obama’s and Clinton’s approaches to foreign policy — that no one seems to be picking up on Traub’s insightful take. Eerily similar to Obama’s own substantive, nuanced “articulations” on the subject, which — as Traub rightly observes — have been like so many trees falling in an unpopulated forest, while the media gives Clinton a pass for offering nothing more than a few smug riffs and zingers, peppered with constant reminders that she’s married to You Know Whom.

    FYI, Traub’s name is twice mistyped — in the para below the second blockquote — as “Straub.” You might want to have someone to correct those here and at HuffPost.

    Thanks again.

  • Thanks so much for catch, John. I fixed it here. Now to get it fixed at Huff Post.

    And thanks for the excellent comment. The fact that HRC has been presented as strong—when so much of what she’s said on the foreign police front has been brittle and inconsistent—while Obama is frequently viewed as naive, when hisapproach is far more nuanced and real-world based, has been infuriating. Looking on the bright side, I noted in the Huff Post comments today this from a guy who says he’s Republican voter:

    Today 268 Iowa Republicans announced that they will caucus for Senator Barack Obama and 68 New Hampshire Republicans announced that they had changed their party registration to vote for Barack Obama in the primary, saying he is the only candidate in either party who can break through the gridlock in Washington because he has a proven record of bringing Republicans and Democrats together to solve problems. In Illinois, Obama bridged the partisan divide to extend health care to 150,000 Illinois families, pass a $100 million tax cut for working families and enact historic ethics reform.

    I can imagine the Republicans I know voting for Obama, but never for Clinton.

    RLC, I also like Edwards a lot.

  • Traub writes, “But for Obama, our willingness to be constrained by rules that govern others may take precedence over the rules themselves.”

    That strikes me as such a basic and obvious point and yet our political classes mostly don’t agree with it. And Obama seems full of the kind of obvious wisdom that eludes most prominent national political figures.

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